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Wednesday, September 26, 2007

Delta Aims to Be the New TWA/Pan Am

I have watched with some amazement the rapid buildup of international routes to non "sexy" destinations that Delta Airlines has undertaken the past few years. While other US legacy carriers have stuck to safe locations such Western Europe, East Asia and major Latin American business destinations, Delta seems committed to rebuilding at least in part the far flung route networks that the dearly departed Pan Am and TWA once flew proudly representing American aviation.

Today Delta announced service to a number of cities that have not been served by any US Carrier since Pan Am and TWA pulled out of the cities many moons ago.

  • Nairobi, Kenya
Last served by Pan Am in 1991. TWA pulled out of Nairobi in 1973.

  • Malaga, Spain
Last served by TWA in 1980. Has not been served by a US Airline since.

  • Lagos, Nigeria
Last served by Pan Am in 1987
  • Cairo, Egypt
Last served by TWA in 2001. Last served by Pan Am in 1984
  • Amman, Jordan
Last served by Pan Am in 1974

  • Cape Town, South Africa
Never served previously by a US Airline.

In the last year Delta has begun service to the following cities which have been unserved by a US flag carrier for sometime.

  • Accra, Ghana
Last served by Pan Am in 1982

  • Dakar, Senegal
Last served by Pan Am in 1987

  • Johannesburg, South Africa
Last served by Pan Am in 1984

  • Dubai, UAE
Last served by Pan Am in 1986

  • Kiev, Ukraine
Never served by a US Airline prior to Delta

  • Pisa, Italy
Never previously served by a US Airline prior to Delta.
  • Bucharest, Romania
Last served by Pan Am in 1991.

The obvious difference between Delta and the dearly departed TWA and Pan Am is that the defunct carriers had a brand recognition and a loyalty among fliers throughout the world which delta lacks. In addition TWA and Pan Am while using New York-JFK as a primary international gateway had flights from major European cities to other major American cities such as Boston, Washington, Chicago, San Fransisco, Miami and Los Angeles. Delta lacks this sort of sophisticated route system development and uses New York JFK and Atlanta almost exclusively as gateways. But of course Delta has an extensive code share agreement with Air France which allows Delta to "code share" on AF flights from Hosuton, Los Angeles, Miami, Chicago San Fransisco, Boston, Washington and Philadelphia to Paris so in a way they have every primary gateway covered.

1 comment:

Anonymous said...

Let me give some key differences between Delta and Pan Am.

- Delta has no brand recognition or presence in London or Paris.

- Delta has no Pacific network to speak of, and offers no international flights from San Fransisco.

-Delta uses Atlanta rather than Miami as a Latin American gateway and thus misses out on lots of ethnic traffic.

But in the sense that Delta is beginning to add underserved cities that US airlines lately have been afraid to fly to, I give them a big thumbs up. Especially for the African routes which the other US carriers have avoided partly due to out and out racism.

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I am the host of the Major League Soccer Talk and EPL Talk Podcasts and am frequent guest on other (world) football shows. I am also the publisher of various other websites including this one. I work in public/government relations in addition to my soccer work and have a keen interest in history, politics, aviation, travel,and the world around us.